People not from here don’t often internalize that “Washington, DC” is a list, not a place name. “Washington” is the government. “The District” is where hundreds of thousands of people live their lives. I, for one, still think it’s meaningful that the club is called DC United. Not Washington, like all the other local teams, but DC. To me that’s a little sign of the values that started this club, that right from the beginning was about being from here, for the people who are actually from here, for the people who are going to stay here, for the people who don’t come in units of four to eight years. I love that the colors are red, black, and white—the colors of the District—rather than red, white, and blue, like the NBA’s Washington Wizards and the NHL’s Washington Capitals use. I love that we don’t have the dorky presidential imagery of the MLB’s Washington Nationals, which is a lot better suited to “America’s pastime” anyway. I love that it’s still in the District, unlike the NFL team. I love that it chose to be local. I want the team name to always feel natural.
I want that, but I’m not sure how to make it happen.
I wrote a fraught love letter to DC United for Unusual Efforts today. Click to read my entire soul on a page.